Can you still make money buying ASX shares at all – time highs ?

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## The Motley Fool’s Take on Investing in a High-Growth Market

The Motley Fool, a well-known financial website, offers a perspective on investing in a high-growth market. They argue that while it’s true that high-growth stocks can be volatile, they can still generate strong returns for investors. Here’s a breakdown of their key points:

The summary provided is a brief overview of a company’s financial performance and its potential for future growth. It highlights the company’s recent success in generating profits and increasing shareholder value. However, it also acknowledges the potential concerns of prospective investors who might be hesitant to invest due to the high prices of the company’s stock.

For example, if a business grows its earnings by 10% over a year and the P/E ratio stays the same, the share price could rise by 10%. If the P/E ratio of a business rises from 20 to 22 (a rise of 10%), and the earnings didn’t change, then the share price would have risen 10%. Many of the companies I mentioned earlier have seen both a rise in profit and an increase in their earnings multiples over the past year. Macquarie is an exception because its earnings aren’t rising at this stage. So, should we still invest in these ASX shares? I think there is one key reason to consider it.

This is a key indicator of a good business. This consistent growth is often driven by a combination of factors, including strong brand loyalty, efficient operations, and a focus on innovation. Let’s delve deeper into each of these factors. **Strong Brand Loyalty:**
A strong brand is more than just a logo or a catchy slogan. It’s a promise of quality, reliability, and customer satisfaction.

* **Market cycles:** The stock market is cyclical, meaning it goes through periods of growth and decline. * **All-time highs:** While some companies may be at all-time highs, it’s not necessarily a good indicator of future performance.

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